Simulator venues

The course has a season. You don't have to.

Sweetspot is golf simulator management software that puts booking, payments, pricing and the bar on one platform, alongside the simulators you already run. Players pay when they book, and you fill weekday slots without touching your busiest rate.

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The essentials

Easy to run from day one.

Before the pricing and the data, four things have to work every day. These do.

Easy bookings

One live calendar for every bay, lesson and event. Players book in the app, and the booking sits on their lock screen like a boarding pass, with reminders before they play.

Easy admin

One club portal for bookings, players and payments, with insights that show what sells and when.

Easy access

Access sends a personal door code for the booked time and Baylock unlocks the right bay, so players let themselves in without staff on site.

Easy memberships and passes

Off-peak memberships, ten-visit passes and season passes, sold in your online shop around the clock, so people buy while you sleep.

Independent venues

88%

of simulator venues are independent, single-site operations, so staff time is the scarce resource.

Memberships

58%

of simulator venues now offer one. The systems to run it lag behind.

CRM or own app

0.5%

of venues have one. Hardware has matured faster than software.

Source: Simulator Golf Market Insights Report 2026 by Golf Genius.

Revenue management

The quiet hours are the same bays.

Most venues already have an off-peak rate. The hard part is knowing which hours to move, and by how much. Simulator revenue turns on that answer, which is a data question before it is a pricing one.

Dynamic pricing moves with the season.

Peak weeks and shoulder weeks are different products. Set the rules once and let the price follow.

Fill the daytime.

Off-peak rates and passes steer price-sensitive players into the empty slots. Prime time is left alone.

Hold the strong hours.

The data shows which evenings sell out every week. Those you can price up without losing a booking.

Protect the slot.

Paid at booking means the hour is sold whether they show or not. Fewer empty rooms and no awkward calls.

Bay occupancy, one week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
09-12
18%
15%
17%
20%
34%
72%
66%
12-15
22%
19%
21%
24%
38%
84%
78%
15-18
41%
38%
40%
44%
62%
90%
82%
18-21
88%
86%
89%
92%
96%
94%
88%
21-23
64%
60%
63%
70%
88%
86%
58%
Quiet
Full
How demand-based pricing works

One visit

Follow one booking from the couch to the last slice.

Every step of a visit is a touchpoint, and every touchpoint becomes data you can price and sell on.

Step 1
Step 2
Step 3
Step 4
  1. 01
    Booked from home
    Slot chosen, paid up front. The Friday hour is sold whether they show or not.
  2. 02
    Checked in, bay ready
    The front desk greets them instead of processing them.
  3. 03
    The order is taken at the bay
    Staff take the order on a handheld at the bay. One bill at the end, not five trips to the bar.Sweetspot POS, mobile terminal
  4. 04
    The visit becomes a customer
    Who came, what they played, what they ordered, when they book next. One picture per player.Sweetspot Admin, business platform

From booking a bay to ordering a pizza, it lands on one account.

Booking and bay scheduling

Returning customers

The bay gets them in. The rest is the business.

Two hours in a room with friends is worth more than the screen time. Every order lands on the booking, so one group leaves one bill, and you see what actually sells.

Player profile
Answer
SSam AnderssonTuesday regular, usually a party of two
Toptracer IQThe slice is fading
FFood and drinkChili cheese toast after the session
Player profile
Answer
SSam AnderssonTuesday regular, usually a party of two
Toptracer IQThe slice is fading
FFood and drinkChili cheese toast after the session
Player profile
Answer
SSam AnderssonTuesday regular, usually a party of two
Toptracer IQThe slice is fading
FFood and drinkChili cheese toast after the session

The regulars have patterns

Player data and insights

Food and drink

Payments and POS

Which slots they book

Every group has a rhythm. The tee sheet shows it before anyone thinks to ask.

What they spend at the bar

You see what a group is actually worth over an evening, not just what the bay costs.

Who went quiet

Regulars who stopped coming surface on their own, while there is still time to bring them back.

Send it to the right list

Pick the group by how they actually play. Off-peak regulars, lapsed Tuesdays, corporate bookers. The offer goes to them and nobody else.

Memberships and passes

Turn the pattern into a pass.

Off-peak memberships, ten-visit passes, a corporate night. Built from what the bookings show, sold online and paid up front.

Need input? AI Suggest
Hello GolfValley Sim
anyone going quiet lately?

Ask in plain words. The answer is the same player picture the booking, the bar and the bay all write to.

You decide
Passes
Sim & Slice
1 hour for up to 4 players, pizza and drinks included
Weeknights after 8 pm
$ 69
Off-Peak Membership
Unlimited weekday play before 5 pm
Book 7 days ahead
$ 89
Ten-Visit Pass, Tuesdays
10 x bay hours, off-peak
Priced for the quiet slots
$ 240
Winter Season Pass
20 x simulator hours, valid October to March
Share within your group
$ 420
Corporate Night
Two bays, food and drinks for eight
Bookable online, paid up front
$ 540
YOUR MEMBERSHIP & PASSESView all
Passes
Sim & Slice
1 hour for up to 4 players, pizza and drinks included
Weeknights after 8 pm
$ 69
Off-Peak Membership
Unlimited weekday play before 5 pm
Book 7 days ahead
$ 89
Ten-Visit Pass, Tuesdays
10 x bay hours, off-peak
Priced for the quiet slots
$ 240
Winter Season Pass
20 x simulator hours, valid October to March
Share within your group
$ 420
Corporate Night
Two bays, food and drinks for eight
Bookable online, paid up front
$ 540
YOUR MEMBERSHIP & PASSESView all
Passes
Sim & Slice
1 hour for up to 4 players, pizza and drinks included
Weeknights after 8 pm
$ 69
Off-Peak Membership
Unlimited weekday play before 5 pm
Book 7 days ahead
$ 89
Ten-Visit Pass, Tuesdays
10 x bay hours, off-peak
Priced for the quiet slots
$ 240
Winter Season Pass
20 x simulator hours, valid October to March
Share within your group
$ 420
Corporate Night
Two bays, food and drinks for eight
Bookable online, paid up front
$ 540
YOUR MEMBERSHIP & PASSESView all

Build the pass the pattern calls for. Priced for the hours you need to fill, on the same phone they book with.

Memberships and passes
A links green ringed by white sand bunkers and dune grass at Tara Iti, an island across the water
CUSTOMER STORIES

Places that stopped guessing.

When you grow

Built for venue number two.

One platform, one member base, one picture across every location. When the second venue opens, the members, the passes and the pricing come with you.

Sweetspot Admin
Sweetspot Admin

See it run

An indoor venue, run on Sweetspot.

Protect the slot.

Paid at booking means the hour is sold whether they show or not. Fewer empty rooms and no awkward calls.

Book a walkthrough
COMMON QUESTIONS

Questions indoor venues ask us.

Yes. Sweetspot books and charges for the bay, so it runs alongside the simulator brand you already use. You keep the technology players come for and run the business around it on one platform.

Online or in the app, paid up front at booking. A paid hour is sold whether they show or not, and the front desk greets players instead of processing them.

Yes. Off-peak memberships, ten-visit passes, season passes and corporate nights. Built from what the bookings show, sold online and paid up front.

Peak weeks and shoulder weeks are different products. The data shows which evenings sell out every week, so those are priced up, while off-peak rates steer price-sensitive players into the empty daytime slots.

Rates follow real demand, hour by hour. The evenings that sell out every week are priced up, and quiet daytime hours are priced to fill. You set the floor, the base rate and the demand factors. One simulator group lifted off-peak occupancy from 25% to 60%.

Every booking, payment and bar order lands on the same player record, so revenue per bay, per hour and per venue is one view rather than four exports. Add a venue and the numbers stay in the same picture. One group grew from three venues to six on those figures.

Yes. POS at the bar and table service to the bay, and every order lands on the booking, so one group leaves one bill.

One platform, one member base, one picture across every location. When the second venue opens, the members, the passes and the pricing come with you.

Both. The booking system is one module of the platform. Payments, pricing, memberships, food and drink and player data run on the same layer, so the whole venue is managed in one place.

COMMON QUESTIONS

Questions indoor venues ask us.

Yes. Sweetspot books and charges for the bay, so it runs alongside the simulator brand you already use. You keep the technology players come for and run the business around it on one platform.

Online or in the app, paid up front at booking. A paid hour is sold whether they show or not, and the front desk greets players instead of processing them.

Yes. Off-peak memberships, ten-visit passes, season passes and corporate nights. Built from what the bookings show, sold online and paid up front.

Peak weeks and shoulder weeks are different products. The data shows which evenings sell out every week, so those are priced up, while off-peak rates steer price-sensitive players into the empty daytime slots.

Rates follow real demand, hour by hour. The evenings that sell out every week are priced up, and quiet daytime hours are priced to fill. You set the floor, the base rate and the demand factors. One simulator group lifted off-peak occupancy from 25% to 60%.

Every booking, payment and bar order lands on the same player record, so revenue per bay, per hour and per venue is one view rather than four exports. Add a venue and the numbers stay in the same picture. One group grew from three venues to six on those figures.

Yes. POS at the bar and table service to the bay, and every order lands on the booking, so one group leaves one bill.

One platform, one member base, one picture across every location. When the second venue opens, the members, the passes and the pricing come with you.

Both. The booking system is one module of the platform. Payments, pricing, memberships, food and drink and player data run on the same layer, so the whole venue is managed in one place.

COMMON QUESTIONS

Questions indoor venues ask us.

Yes. Sweetspot books and charges for the bay, so it runs alongside the simulator brand you already use. You keep the technology players come for and run the business around it on one platform.

Online or in the app, paid up front at booking. A paid hour is sold whether they show or not, and the front desk greets players instead of processing them.

Yes. Off-peak memberships, ten-visit passes, season passes and corporate nights. Built from what the bookings show, sold online and paid up front.

Peak weeks and shoulder weeks are different products. The data shows which evenings sell out every week, so those are priced up, while off-peak rates steer price-sensitive players into the empty daytime slots.

Rates follow real demand, hour by hour. The evenings that sell out every week are priced up, and quiet daytime hours are priced to fill. You set the floor, the base rate and the demand factors. One simulator group lifted off-peak occupancy from 25% to 60%.

Every booking, payment and bar order lands on the same player record, so revenue per bay, per hour and per venue is one view rather than four exports. Add a venue and the numbers stay in the same picture. One group grew from three venues to six on those figures.

Yes. POS at the bar and table service to the bay, and every order lands on the booking, so one group leaves one bill.

One platform, one member base, one picture across every location. When the second venue opens, the members, the passes and the pricing come with you.

Both. The booking system is one module of the platform. Payments, pricing, memberships, food and drink and player data run on the same layer, so the whole venue is managed in one place.

COMMON QUESTIONS

Questions indoor venues ask us.

Yes. Sweetspot books and charges for the bay, so it runs alongside the simulator brand you already use. You keep the technology players come for and run the business around it on one platform.

Online or in the app, paid up front at booking. A paid hour is sold whether they show or not, and the front desk greets players instead of processing them.

Yes. Off-peak memberships, ten-visit passes, season passes and corporate nights. Built from what the bookings show, sold online and paid up front.

Peak weeks and shoulder weeks are different products. The data shows which evenings sell out every week, so those are priced up, while off-peak rates steer price-sensitive players into the empty daytime slots.

Rates follow real demand, hour by hour. The evenings that sell out every week are priced up, and quiet daytime hours are priced to fill. You set the floor, the base rate and the demand factors. One simulator group lifted off-peak occupancy from 25% to 60%.

Every booking, payment and bar order lands on the same player record, so revenue per bay, per hour and per venue is one view rather than four exports. Add a venue and the numbers stay in the same picture. One group grew from three venues to six on those figures.

Yes. POS at the bar and table service to the bay, and every order lands on the booking, so one group leaves one bill.

One platform, one member base, one picture across every location. When the second venue opens, the members, the passes and the pricing come with you.

Both. The booking system is one module of the platform. Payments, pricing, memberships, food and drink and player data run on the same layer, so the whole venue is managed in one place.

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