Sweetspot & Arbroath Golf Links
Arbroath grew online membership sales by 46% with Sweetspot
Craig Knowles
Director of Golf, Arbroath Golf Links
Venue
Golf club
Location
Arbroath, Scotland
Founded
1878
Modules
Memberships, Pricing, Book golf
The challenge
Despite its history, Arbroath ran core operations on outdated software. Membership was slow and manual: paper forms, spreadsheet tracking, activation delays. Pricing control was limited, the membership numbers were opaque, and questions to the old supplier went unanswered. As Craig Knowles put it, at one point the club was basically running from a spreadsheet.
The outcome
Sweetspot gave the club its membership categories and numbers at the click of a button, with financial projections it can share with the accountant instantly. Players join and pay for season tickets online without speaking to anyone, and studio reservations sit in the same place as memberships.
+46%
Online membership sales, year two against year one
+45%
Online visitor bookings
“I get notifications at 10 p.m. from people signing up for memberships. That is not how people bought memberships a couple of years ago, but it is today, and they love it.”
Craig Knowles, Director of Golf
