Latest news

Latest news

A golf hole set among black lava rock on the Icelandic coast, the sea beyond

What Iceland Can Teach Golf Venues About Year-Round Revenue

Spectators sitting on the grass along a fairway, players walking past a hospitality tent

What the U.S. Open Teaches Golf Venues About Personalization

Mist lying over a tree-lined fairway and bunker in low morning light

How AI is Revolutionizing Golf Course Management

A golfer on a tee with sprinklers running across the fairway behind

Your Players Are Talking. Are You Listening?

Illustration of a bucket of range balls beside a putting surface, marked with a pricing tag

Putting analytics is catching up with the full swing

A row of golf carts parked under a canopy, overlaid with a signal icon

The Apple Effect: Golf Tech Expectations Are Changing

A Toptracer IQ screen asking how to pull a guest list for the next promotion

PGA Show Tech: What Actually Drives Revenue?

The Range Servant Pay terminal beside a tablet and phone showing dispenser settings

Sweetspot and Range Servant launch Range Servant Pay

Two men shaking hands outdoors, with the Sweetspot and Swedish Golf Federation logos

A new partnership reshapes the Nordic golf market

A player mid-swing at a covered driving range, overlaid with a payment icon

Driving Range Technology: Turning Practice into Profit

A range building in evening light, overlaid with a scales icon

How to Manage Queues at Busy Driving Ranges

Clubs and caps on the shelves of a golf shop, overlaid with a shopping icon

The Forgotten Profit Centre: Why the Golf Shop Deserves a Bigger Role

Two figures in silhouette at a driving range at sunset

In Their Own Words: What Modern Golf Venues Want from Tech

The Sweetspot mark on a yellow square

Sweetspot and Toptracer to Partner with Golfstore Across Europe

Range balls on grass at sunset beside a phone showing a bay booking screen

Why the smart range of tomorrow charges for time – not balls

Close-up of range balls and tokens scattered in the grass

Why the Range of the Future Has No Tokens

A golf ball resting in grass with more balls behind it, marked with a check icon

Why Now Is the Time to Maximise Your Driving Range’s Potential

Johan Rogebrant photographed against a yellow background with the Sweetspot logo

Sweetspot welcomes Johan Rogebrant as new Chief Commercial Officer

A putter and balls on an indoor putting surface, overlaid with a pricing tag

How to Charge the Right Price at Your Driving Range

A laptop screen showing a line chart of prices through the day

Smart Pricing, Bigger Profits

Four golfers walking off a green together, carrying their clubs

Launching Sweetspot Passes

Two player profiles compared on bars for practice, fun, flexibility and willingness to pay

Leveraging Market Data for Strategic Growth

An indoor simulator room with a projection screen, sofa and candles

Maximizing Simulator Golf Facility Revenue

A golf manager standing with folded arms in a cluttered office, a paper tee sheet on the wall

Why managers lack tools to operate as a modern business