Why we exist

Our mission and vision

Sweetspot was built to help golf facilities improve their operations while putting players first. In an industry that relies on tradition, we lead with data to create a new approach to golf operations.

Our platform functions as the “data-driven caddie” for golf managers, bringing intelligence and simplicity to every part of a facility’s operations. Through intuitive tools and powerful analytics, Sweetspot lets managers see the full picture of their business, from player patterns to revenue growth opportunities, allowing them to make informed, impactful choices.

With Sweetspot, golf facilities gain more than just insights, they gain the ability to enhance each player’s experience. By personalizing offers, optimizing bookings, and simplifying interactions, Sweetspot turns every moment into an opportunity to improve operations and delight players.

We’re modernizing golf operations, one data-driven decision at a time. Whether it’s helping facilities boost revenue or creating exceptional player experiences, Sweetspot ensures every facility finds its sweet spot.

Operating in

17

countries

Live at

300+

golf facilities

Players

350K

in the Sweetspot app

Built with
Toptracer
Range Servant
Arbroath Golf Links
Nässjö Golfklubb
Golfkamari
Hills Golfklubb
Indoor Golf Group
GolfStar
The Broadmoor
Monarch Bay
Ramside Hall
Athens Country Club
Playsport Golf
Redding Aqua Golf
Augusta Ranch
GWH Golf
Midway
Game On
Manston Golf Centre
Bishopbriggs
Thornberry Creek

We are Sweetspot

Management

Henrik Ahlin

Founder & CEO

henrik@sweetspot.io

Christian Elfving Hauan

Deputy CEO

christian@sweetspot.io

Sophia Heyne

Head of Finance

John Peters

Head of Legal

john@sweetspot.io

Commercial

Johan Rogebrant

Chief Commercial Officer

johan@sweetspot.io

Gustav Andersson

Head of Golf Clubs

gustav@sweetspot.io

Erik Hultsberg Langåssve

Head of Customer Success

erik.hultsberg@sweetspot.io

Felix Nyren

Regional Sales Manager, USA

felix.nyren@sweetspot.io

Sam Elliot

Regional Sales Manager, UK&I and EMEA

sam.elliot@sweetspot.io

Roland Wiklund

Regional Sales Manager, Nordics

roland.wiklund@sweetspot.io

Ola Zettervall

Customer Success Manager

ola@sweetspot.io

Emil Lövgren

Customer Success Manager

emil.lovgren@sweetspot.io

Product

Alexander Gunnarsson

Lead Core

alexander.gunnarsson@sweetspot.io

Viktor Pöntinen

Lead Frontend Engineer

viktor@sweetspot.io

Niklas Modess

Lead Backend Engineer

Max Giselson

Product Manager

max@sweetspot.io

Tobias Sernhede

Product Manager

tobias@sweetspot.io