Our mission and vision
Sweetspot was built to help golf facilities improve their operations while putting players first. In an industry that relies on tradition, we lead with data to create a new approach to golf operations.
Our platform functions as the “data-driven caddie” for golf managers, bringing intelligence and simplicity to every part of a facility’s operations. Through intuitive tools and powerful analytics, Sweetspot lets managers see the full picture of their business, from player patterns to revenue growth opportunities, allowing them to make informed, impactful choices.
With Sweetspot, golf facilities gain more than just insights, they gain the ability to enhance each player’s experience. By personalizing offers, optimizing bookings, and simplifying interactions, Sweetspot turns every moment into an opportunity to improve operations and delight players.
We’re modernizing golf operations, one data-driven decision at a time. Whether it’s helping facilities boost revenue or creating exceptional player experiences, Sweetspot ensures every facility finds its sweet spot.

Henrik Ahlin
Founder & CEO

Christian Elfving Hauan
Deputy CEO

Sophia Heyne
Head of Finance

Johan Rogebrant
Chief Commercial Officer

Felix Nyren
Regional Sales Manager - USA

Roland Wiklund
Regional Sales Manager - Nordics

Ola Zettervall
Customer Success Manager

Emil Lövgren
Customer Success Manager

Dimitri Mitsoulis
Lead Platform Engineer

Viktor Pöntinen
Lead Frontend Engineer

Niklas Modess
Lead Backend Engineer

Alvaro Garrido
Lead Product Designer

Max Giselson
Product Manager

Tobias Sernhede
Product Manager









