Why we exist

Why we exist

Why we exist

Why we exist

Our mission and vision

Sweetspot was built to help golf facilities improve their operations while putting players first. In an industry that relies on tradition, we lead with data to create a new approach to golf operations.

Our platform functions as the “data-driven caddie” for golf managers, bringing intelligence and simplicity to every part of a facility’s operations. Through intuitive tools and powerful analytics, Sweetspot lets managers see the full picture of their business, from player patterns to revenue growth opportunities, allowing them to make informed, impactful choices.

With Sweetspot, golf facilities gain more than just insights, they gain the ability to enhance each player’s experience. By personalizing offers, optimizing bookings, and simplifying interactions, Sweetspot turns every moment into an opportunity to improve operations and delight players.

We’re modernizing golf operations, one data-driven decision at a time. Whether it’s helping facilities boost revenue or creating exceptional player experiences, Sweetspot ensures every facility finds its sweet spot.

In numbers

In numbers

In numbers

In numbers

17

Countries

17

Countries

+300

Golf facilities

+300

Golf facilities

+350K

App users

+350K

App users

We are Sweetspot

We are Sweetspot

Management

Management

Henrik Ahlin

Founder & CEO

Christian Elfving Hauan

Deputy CEO

Sophia Heyne

Head of Finance

John Peters

Head of Legal

John Peters

Head of Legal

Commercial

Commercial

Johan Rogebrant

Chief Commercial Officer

Gustav Andersson

Head of Golf Clubs

Gustav Andersson

Head of Golf Clubs - Nordics

Erik Hultsberg Langåssve

Head of Customer Success

Erik Hultsberg

Head of Customer Success

Felix Nyren

Regional Sales Manager - USA

Sam Elliot

Regional Sales Manager - UK&I, EMEA

Sam Elliot

Sales Manager - UK&I, EMEA

Roland Wiklund

Regional Sales Manager - Nordics

Ola Zettervall

Customer Success Manager

Emil Lövgren

Customer Success Manager

Product

Product

Alexander Gunnarsson

Lead Core

Alexander Gunnarsson

Senior Product Manager

Dimitri Mitsoulis

Lead Platform Engineer

Viktor Pöntinen

Lead Frontend Engineer

Niklas Modess

Lead Backend Engineer

Alvaro Garrido

Lead Product Designer

Max Giselson

Product Manager

Tobias Sernhede

Product Manager

Do you want to sell more golf?

Do you want to
sell more golf?

Do you want to sell more golf?

Do you want to sell more golf?