Swedish Golf Federation and Sweetspot Sign Long-Term Partnership
The Swedish Golf Federation (SGF) and Sweetspot have signed a long-term strategic partnership to speed up the digital transformation of golf in Sweden and across the Nordics. The agreement also resolves a prior legal dispute between the two, and it marks a shift in Nordic golf as federations begin to open up to outside technology.
“This partnership is about accelerating the digital transformation in Sweden. But it’s only the first step – our ambition is also to support both off-course and on-course development across the Nordics,” says Henrik Ahlin, CEO and Founder of Sweetspot.
What the partnership means for Swedish clubs
The partnership includes the integration of Sweetspot’s off-course booking and payment platform into GIT, Sweden’s national golf IT system. Clubs can then offer simulator golf, digital ranges and year-round training, fully integrated with traditional on-course play. Swedish clubs can read more about Sweetspot Pay for SGF clubs (in Swedish).
Why the Nordic market is opening up
SGF’s Strategy 2031 prioritizes flexible digital experiences to meet changing player behavior. With Sweden taking the lead, attention is turning to the other Nordic markets.
As part of the Nordic golf community, Sweetspot has taken part in ongoing conversations with the federations in Norway, Denmark and Finland on how to future-proof their digital infrastructure. At the time of the announcement, both the Danish and Norwegian federations were about to open their national booking systems to multiple external vendors.
“This deal shows that the Nordic golf tech market is open,” says Ahlin. “Clubs want more choice, more insight, and a better experience for players. We’re glad to see the Swedish Golf Federation take the lead – and we look forward to continuing the dialogue across the Nordic region.”
About Sweetspot
Sweetspot is a leading platform for golf clubs, simulator venues and driving ranges across the Nordics, and the company is growing fast in the US, particularly in the off-course segment.
Through its integrations with Toptracer and Range Servant, Sweetspot combines bookings, payments, subscriptions and analytics in one platform.
