Why the smart range of tomorrow charges for time – not balls

Why the smart range of tomorrow charges for time – not balls

Why the smart range of tomorrow charges for time – not balls

Why the smart range of tomorrow charges for time – not balls

Jun 10, 2025

Jun 10, 2025

Jun 10, 2025

How Sweetspot, Toptracer, and Range Servant are enabling a smarter, more premium range experience – with Heritage Hills leading the way.

The Sweetspot

Heritage Hills transitioned from buckets to bookable sessions. Powered by Sweetspot, Toptracer, and Range Servant, they now offer structured experiences that boost control, revenue, and player satisfaction.

From buckets to bookings

Most ranges still sell balls. Players show up, grab a bucket, and use a bay for however long they want. But that model creates friction, especially at busy times.

When you sell balls, you give up control over time” says Erik Hultsberg-Langåssve, Head of Range at Sweetspot. “You can’t guarantee availability, and the player experience is often suffering, especially for groups or regulars who want something more structured.”

Think like a golf simulator

In golf simulators, players book time. The result? Predictable revenue, cleaner scheduling, and a premium feel. Sweetspot is helping outdoor ranges adopt the same logic with a powerful trio of integrated solutions

  • Toptracer delivers the interactive experience

  • Range Servant handles ball delivery and bay setup

  • Sweetspot ties it all together – managing bookings, activating bays, and enabling dynamic pricing

It’s the combination that makes it work,” Erik explains. “When everything is connected, the range becomes a product and not just a place.”

Case in point: Heritage Hills

Located in York, Pennsylvania, Heritage Hills Golf Resort is a premier destination offering an 18-hole championship course, a state-of-the-art driving range, and a variety of amenities that cater to golfers of all skill levels.

At Heritage Hills, players now pre-book Toptracer bays. Upon arrival, the Toptracer bay is automatically activated, and balls are delivered directly to the bay.

Toptracer has been a big draw for us,” says Michael DeRose, General Manager at Heritage Hills. “But now, with Sweetspot in the mix, the whole setup just runs better – for our staff and our players.”

This integration has transformed the range from casual drop-ins to a structured, high-quality experience with clear packages and side-by-side bookings.

The takeaway

Selling balls might feel familiar but it limits your potential. With the right setup, golf ranges can deliver structured, bookable, high-value experiences, powered by the tools players already love.

The future of the range isn’t about buckets. It’s about offering a product players want to book.

👉 Want to see how this could work for your facility?

How Sweetspot, Toptracer, and Range Servant are enabling a smarter, more premium range experience – with Heritage Hills leading the way.

The Sweetspot

Heritage Hills transitioned from buckets to bookable sessions. Powered by Sweetspot, Toptracer, and Range Servant, they now offer structured experiences that boost control, revenue, and player satisfaction.

From buckets to bookings

Most ranges still sell balls. Players show up, grab a bucket, and use a bay for however long they want. But that model creates friction, especially at busy times.

When you sell balls, you give up control over time” says Erik Hultsberg-Langåssve, Head of Range at Sweetspot. “You can’t guarantee availability, and the player experience is often suffering, especially for groups or regulars who want something more structured.”

Think like a golf simulator

In golf simulators, players book time. The result? Predictable revenue, cleaner scheduling, and a premium feel. Sweetspot is helping outdoor ranges adopt the same logic with a powerful trio of integrated solutions

  • Toptracer delivers the interactive experience

  • Range Servant handles ball delivery and bay setup

  • Sweetspot ties it all together – managing bookings, activating bays, and enabling dynamic pricing

It’s the combination that makes it work,” Erik explains. “When everything is connected, the range becomes a product and not just a place.”

Case in point: Heritage Hills

Located in York, Pennsylvania, Heritage Hills Golf Resort is a premier destination offering an 18-hole championship course, a state-of-the-art driving range, and a variety of amenities that cater to golfers of all skill levels.

At Heritage Hills, players now pre-book Toptracer bays. Upon arrival, the Toptracer bay is automatically activated, and balls are delivered directly to the bay.

Toptracer has been a big draw for us,” says Michael DeRose, General Manager at Heritage Hills. “But now, with Sweetspot in the mix, the whole setup just runs better – for our staff and our players.”

This integration has transformed the range from casual drop-ins to a structured, high-quality experience with clear packages and side-by-side bookings.

The takeaway

Selling balls might feel familiar but it limits your potential. With the right setup, golf ranges can deliver structured, bookable, high-value experiences, powered by the tools players already love.

The future of the range isn’t about buckets. It’s about offering a product players want to book.

👉 Want to see how this could work for your facility?

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