At many golf clubs, the driving range is one of the most overlooked parts of the business. Despite seeing high traffic and generating steady revenue, ranges are often still run with tools and routines from another era. But that’s changing, especially at forward-thinking clubs like Upsala GK and Trummenäs GK.
Upsala Golf Club, founded in 1937 just outside Stockholm, is one of Sweden’s oldest and most respected clubs. With 36 holes and a strong tradition of championship golf, Upsala GK has always balanced its heritage with a drive for innovation. Meanwhile, Trummenäs Golf Club, perched on Sweden’s scenic southeast coast near Karlskrona, is known for its welcoming atmosphere, beautiful seaside setting, and commitment to making golf accessible to all.
Both clubs recently took a strategic step forward: digitizing their ball dispensing with Sweetspot Pay & Dispense. For them, this wasn’t just a tech upgrade—it was a deliberate move to turn the range into a more active, profitable, and integrated part of the player journey.
With Sweetspot’s Pay & Dispense, we’re creating a seamless, modern experience on the driving range. Every purchase is simple, fully integrated with Toptracer, and part of the club’s overall offering. It modernizes our operations and makes golf more accessible to everyone.
Martin Johannisson, General Manager, Trummenäs GK
Technology That Pays Off
“Seamless experience” is a buzzword. But what does it really mean in practice? At both Upsala and Trummenäs, it means players can pay with their mobile or card on-site – no tokens, no special cards, no limited operating hours. Ball dispensing becomes a natural, frictionless part of practice, whether you’re a seasoned member or a newcomer trying golf for the first time.
Photo credit: Upsala GK
But the real transformation happens behind the scenes. Every transaction generates data, giving clubs new insights into how, when, and by whom the range is used. For clubs with a diverse membership – like Upsala, which offers a wide range of programs for juniors, beginners, and competitive players – this data is invaluable for tailoring offerings and maximizing engagement.
Pay & Dispense gives us not just smoother ball dispensing, but also valuable data on how the range is being used. It opens up completely new opportunities to develop our range offer in a more data-driven, player-focused way.
Jacob Mattebo, Deputy General Manager, Upsala GK
The Range as a Commercial Engine
Traditionally, the range has lagged behind other club facilities when it comes to strategic management. Yet, the right digital solution can turn the range into:
A revenue-generating upsell channel
A gateway for new players
A data-powered engine for business intelligence
For Trummenäs, with its focus on community and accessibility, the digital range has become a key part of attracting new golfers and keeping the experience fresh for long-time members. At Upsala, the integration with existing systems has allowed the club to align the range with its broader vision of innovation and excellence.
Sweetspot Pay & Dispense is built for exactly this: helping clubs move from analog limitations to digital opportunities, without adding complexity for players. In fact, it simplifies the experience for everyone involved.
Your Range Can Do More - The Question Is: What Will You Do With It?
For clubs like Trummenäs and Upsala, this isn’t about technology for technology’s sake. It’s about turning a passive part of the facility into a strategic asset – one that generates insight, attracts new players, and delivers better experiences, one ball at a time.
