As Sweetspot accelerates its international growth journey, Johan Rogebrant joins the team to lead global commercial strategy and partnerships.
We’re excited to announce that Johan Rogebrant is joining Sweetspot as our new Chief Commercial Officer (CCO). Johan brings extensive experience from MATCHi – one of the world's leading racket sports platforms – where he led the company’s global sales strategy and partnerships. At Sweetspot, Johan will strengthen our commercial leadership and drive our continued international expansion.
This is a key milestone in our journey to make Sweetspot the go-to platform for golf clubs, driving ranges, simulator centres, and academies – both across the Nordic region and in new global markets.
“Johan’s deep expertise in global expansion, sales, and leadership is exactly what we need as we take the next step in our growth journey. With Johan on board, we can accelerate our expansion into new markets and continue building the future of golf facility management,” says Henrik Ahlin, founder of Sweetspot.
At Sweetspot, we provide a complete ecosystem for golf facilities – from booking and payment to data analysis and playability optimisation. With a strong focus on innovation and user experience, we have already established ourselves as a leading player in the Nordic region.
An important part of our strategy is growing together with strong partners. Our collaboration with Toptracer, part of the Callaway Golf Company, is one example. Together, we’re creating modern, data-driven range experiences that attract new audiences and drive growth and profitability for golf facilities.
“Sweetspot is in an incredibly exciting phase,” says Johan Rogebrant. “The company already has a strong position in Sweden, and I see huge potential to grow both across Europe and globally. The combination of technology, customer focus, and a great team makes this a fantastic opportunity.”
We’re thrilled to have Johan onboard as we continue our journey to redefine golf facility management through data-driven innovation.
