We’ve spent the past year listening to driving range and simulator venue operators across Europe and US, and the message is loud and clear: they’re ready to modernise.
Modern operators want smarter, more efficient ways to run their businesses and tools that help them serve more players, reduce manual tasks, and grow revenue with less overhead. Here’s what’s shaping their decisions, and what modern golf ops could (our should?) look like in 2025.
Driving Ranges: Automation Meets Opportunity
Cashless, Self-Service Payments
“Our range still uses tokens but we want to go fully cashless with a card or app system for balls.”
Driving range owner
Operators are phasing out manual payments. They want smart terminals or mobile solutions that let players buy range balls on their schedule without needing staff. It’s about creating a smoother customer experience while reducing operational friction.
Toptracer Monetisation
“I have Toptracer on 20 bays and need a way to charge customers automatically when they practise.”
Driving range owner
Sweetspot’s integration with Toptracer enables seamless bookings and bay charges, turning tech investments into real-time revenue. This isn't just convenience, it's a direct lever for improving ROI on bay technology.
Unattended, Always-On Access
Early mornings. Late nights. With fewer staff. Venues want to keep operating when their pro shop is closed. Automation makes it possible (and profitable) by capturing demand without the overhead.
Simulator Venues: Built to Scale
Streamlined Online Booking
“We’re opening an indoor centre and need an online platform so customers can book and pay easily.”
Golf Simulator venue founder
No more spreadsheets or phone calls, simulator operators need intuitive, mobile-friendly booking from day one. It signals professionalism to customers and saves hours of admin time for staff.
Memberships and Loyalty
“Can your system let us create member logins? We plan to offer monthly memberships for unlimited play.” – Golf Simulator venue owner
Sweetspot gives simulator venues the tools to sell and manage recurring access, secure logins, and loyalty programmes. For venues focused on repeat business, this is a must-have.
One System, All Functions
Owners want to handle bookings, payments, in-person sales, and even bar tabs in one place and not across five apps. Simplifying operations means less to manage and more room to scale.
The Takeaway
Modern golf venues are simplifying operations and maximising their assets through smart, integrated systems. Sweetspot helps them do both with less staff, more insight, and better customer experiences.
As golf evolves, technology is shaping competitive advantage and the facilities that embrace the shift are poised to grow faster, serve players better, and stay ahead.
